Our Values
We hold our values at the core of our business, they underpin 'what' we do as well as 'how' we do them.
You will see our values positioned with pride throughout our business; whether you are you are in one of our stores, distribution centre or our photo studio. They are fundamental to all our colleague and customer experiences, underpin our strategy, ways of working and our culture. They are so important that our values have a dedicated focus during all colleague reviews.
Throughout our journey of evolution our values will remain the core of who we are and what we stand for. Our dedicated Culture and Values group are passionate about continuously looking for ways to embed our values deeper into our culture.